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Signaling Family Firm Identity: Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer (Familienunternehmen und KMU) [paperback]

von: Sandra Wolf

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ISBN: 3658206713, EAN: 9783658206710

paperback: 184 Seiten

Verlag: Springer Gabler

Erscheinungsjahr: 2018

Größe: 20,8 cm x 14,6 cm x 1,2 cm

Gewicht: 260 g

Kurzbeschreibung:

Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.

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